Publications
Mobile Contextual Displays (Workshop)
Title of Anthology:Pervasive Advertising Workshop @ Pervasive 2009
Location(s):Nara, Japan
Publication Date:2009
Type of Publication:Article in Collected Edition
File:Mobile Contextual Displays (Workshop) (233 KB)
Citation:Download RIS
Abstract
In recent years many conventional public displays were replaced by electronic displays
hence enabling novel forms of advertising and information dissemination. This
includes mainly stationary displays, e.g. in billboards and street furniture, and currently
first mobile displays on cars appear. Yet, current approaches are mostly static
since they do not consider mobility and the context they are used in.
In our work we explore how mobile public displays, which rapidly change their
own context, can gather and process information about their context. Data about location,
time, weather, people in the vicinity etc. can be used to react accordingly by
displaying related content.
Abstract (secondary)
In recent years many conventional public displays were replaced by electronic displays
hence enabling novel forms of advertising and information dissemination. This
includes mainly stationary displays, e.g. in billboards and street furniture, and currently
first mobile displays on cars appear. Yet, current approaches are mostly static
since they do not consider mobility and the context they are used in.
In our work we explore how mobile public displays, which rapidly change their
own context, can gather and process information about their context. Data about location,
time, weather, people in the vicinity etc. can be used to react accordingly by
displaying related content.
